Most people think of content creation as being the same as a copywriting. Both services provide offline and online content – so where does the difference lie? From the perspective of a traditional marketer, the question is easy to answer.
Content writers write or help to create blog posts, articles, newspaper pieces, magazine features, white papers and many other forms of ‘evergreen’ content. They write longer, journalistic pieces that pay careful attention to keywords.
Copywriters, on the other hand, specialise in straplines, headlines or press ads. Short-form copy.
Here at MyWord, we know content writing requires careful planning and research, lots of liaison with the client and acquiring a thorough knowledge of your business, brand and tone of voice. If you have a long-term content creation strategy that requires one of us becoming part of your team, then you’ve come to the right place. Drop us a line with your thoughts here.